Dee Norton
Dee Norton is a nationally recognized child advocacy center committed to protecting children and supporting families with trauma-informed care. The goal: build a brand that communicates safety, trust, clarity, and compassion while unifying all public-facing touchpoints under one cohesive, modern identity.
Year
Branding
Web Design
Client
Dee Norton
Project Summary
Dee Norton partnered with our team at a pivotal point in their growth, needing a clearer voice, a stronger identity, and a digital presence that matched the depth of their mission. We began with an in-depth brand discovery session with executive leadership and clinical staff to uncover their values, tone, and long-term vision, which informed a complete name change and the development of a modern, empathetic visual identity. From there, I led the creation of a new logo system, redesigned website, updated print collateral, and comprehensive signage and environmental graphics—ensuring every touchpoint felt cohesive, warm, and trustworthy.
